Matching technology

Functional Cookies

Privacy statement

Affiliate marketing

Laatste update: 01-09-2019
To perform our services, we use cookies. Please take a moment to read about the cookies that we use and for what purpose.
We offer our advertisers the opportunity to engage in performance-based marketing. Performance-based marketing is a fair form of online marketing where the Advertiser only compensates actual and measurable results. To make this happen, a match must be made between the Publisher who redirected the visitor and the Transaction that is generated at the Advertiser. To be able to register this transaction, we use an “Affiliate cookie”

Affiliate cookie

In short, the affiliate cookie allows us to see through which advertisement a customer came to an advertiser’s website.
The affiliate cookie serves a specific purpose, namely making a match between Publisher and Advertiser. Former Minister Kamp of Economic Affairs has said the following about this: With “the exception” the minister means the exception in the Telecommunications Act. Affiliate cookies are exempt from this law, which means that the advertiser, publisher or affiliate network does not have to request permission before an affiliate cookie is placed. In addition, we collect virtually no personal data and we need the data we collect, through an affiliate cookie, to perform our services. Under the General Data Protection Regulation (GDPR), we, therefore, act on the processing basis “Justifiable Interest”. As a result, we do not need explicit permission from the consumer to perform the matching. This also applies to the processing of this data if a visitor from the publisher’s website clicks through to the advertiser, through one of our domains. For passing on the matching data, we, together with the advertiser, act as Data Responsible. For this, Daisycon offers a standard processor agreement.

Information texts for Advertisers and Publishers

The advertiser or publisher must inform it’s visitors about the use of affiliate cookies and the use of matching data. For this we have prepared two texts that can be used by Advertisers and Publishers to inform their visitors.

Information text for Advertisers

Additional text cross-device matching (optional)

We offer our advertisers the opportunity to make a cross-device match between the click at the publisher and the transaction at the advertiser. If you as an advertiser use this option, you must add the text below to the standard text.

Exceptions

Some advertisers decide to provide personal data in the conversion pixel. However, we strongly advise advertisers not to do this. If personal data is nevertheless shared with Xpartners, your privacy statement must explicitly state which information you share with Xpartners and the purpose of this.

Information text for Publishers

Additional text for SUB ID with account information (optional)

If you, as a publisher, provide information about your visitors in the subID then you must have permission to use this information and to clearly inform the visitor about this. You can, for example, add the text below to your privacy statement. Read more about the use of sub IDs and the GDPR here.

Additional text for Prefilling (optional)

If you, as a publisher, prefill data on the Advertiser’s website, you must first agree to this with Xpartners and the advertiser. You must have permission to use the data and clearly inform the visitor about this. You can, for example, add the text below to your privacy statement. Read more about prefilling and the GDPR here. We will inform visitors as much as possible refer them to our privacy statement and cookie policy.

Matching technology

We store as little data as possible for our matching technology (privacy by design). Data that we do store is anonymous as much as possible and is treated and protected with the utmost care and, of course, not sold to third parties. We do not use the data to create behavioral customer profiles. The affiliate cookies and the data of Advertisers are only used to be able to measure which Publisher has referred a visitor to the website of an Advertiser. We store the cookies for a maximum of 1 year.

List of affiliate cookies

The duration of the affiliate cookies is linked to the actual maximum measurement duration of a campaign. The maximum measurement duration is 1 year.

Transaction data at Affiliate Marketing

If a transaction is generated via the link of publishers affiliated with Xpartners, the advertiser passes on transaction data to Xpartners. The transaction data is stored in MyXpartners. We need this information to: to be able to give the publisher the correct remuneration for his or her promotion, to have the transactions validated by the advertiser, Optimize the promotion by publishers and advertisers.
We make a difference between data that is 100% anonymous and data that can be traced back to a person in theory. For our service Affiliate Marketing, we do not store personal data directly, but some Transaction data, or in combination with other data, may be traceable to a person.
By anonymous transaction data, we mean product descriptions, sales/commission values and demographic and geographical characteristics that cannot be traced to a person. This transaction data is shared with Publisher (s) who have contributed to the Transaction. Data that is shared is always anonymous and can never be traced to a person.
In addition to the anonymous transaction data, the advertiser can provide a Transaction ID from his system for internal control purposes. This Transaction ID can be traced by the advertiser to a person and is, therefore, personal data. This Transaction ID is not shared with the Publisher, but is replaced by an anonymous Xpartners Transaction ID. The IP address is passed on to us through the technical process. This address is only stored anonymously in the Xpartners system.
For processing the Transaction Data, we act as Data Processor for the Advertiser. We have drawn up a standard Processor Agreement for this. Our General Publisher Conditions, which Publishers must accept before they can register with our network, stipulate that Transaction and Click Data may only be stored and / or edited by the Publisher in order to be able to promote the Advertiser more effectively. In addition, the data must be adequately secured. Also, they must act in accordance with the processing agreement that they have entered into with us.

Use of this document by publishers and advertisers

We strongly recommend that our Publishers and Advertisers refer to this cookie policy on their websites where they use the services of Xpartners. Information from this cookie policy may be used to inform visitors. However, we do advise Publishers and Advertisers to make a referral to this page only. This information may change due to rapid technological developments. We reserve the right to add, remove or modify information to this cookie policy without notice.

Functionele cookies

Analysis Website

In addition to the data storage and cookies that we use for our services, we also have our own media (such as this website) on which cookies are used.
On this website (and Xpartners websites that refer to this section) we use an analysis tool (Google Analytics) that uses cookies to measure how many visitors come to this website and which pages they visit. This allows us to perform analyzes to improve our website. The data is not used for any other purpose than improving the website. This data is not shared with third parties and is also available within the Xpartners organization only for a limited number of people who are involved in optimizing this website. The cookies do not contain data that can be traced to people. The tool used is configured in such a way that it does not store any personal data. As a result, these so-called “Analytic cookies” fall under the exception in the Telecommunications Act, as a result of which no permission is required to place these cookies in advance.

Remember Password

For visitors to our website that require to log in, it is possible to save the password. To make this possible, we must place two cookies on your computer. A cookie that contains the username and one cookie that contains the encrypted password. These cookies are not used for purposes other than saving a password. These cookies are so-called “functional cookies”. According to the Telecommunications Act, no prior permission is required for the placement and/or use of functional cookies.

Language Selection

Our website(s) are available in different languages. The cookie for the language selection ensures that the last language selected is remembered. This cookie is a so-called “functional cookie”. According to the Telecommunications Act, no prior permission is required for the placement and / or use of functional cookies.

Storage of data on the website

On this website, visitors have several options to leave data. For example, they can fill in the contact form, respond to the blog and subscribe to the newsletter. Data is stored securely. The same security level applies to this website as to Xpartners services.
Information sent will be treated confidentially. We can, however, use your contact details to contact you. Data will not be shared outside the organization. In order to detect abuse, part of the IP address is stored in some cases.

List of functional cookies on our website(s)

Privacy Statement

(last update: 01-09-2019) We believe that the privacy of our visitors is very valuable. Naturally, we adhere to the applicable laws and regulations, so you can be sure that we will handle your personal information with care. In this privacy statement, we would like to share with you the way we handle your data and for which purpose.

Your personal data

We are convinced that the behavior of people is the most important part of security. All Xpartners employees are well informed about what is permitted when it comes to the processing of data. There are guidelines and there is a separate policy for incoming data. In addition, there is a safety and escalation protocol. Our data policy is regularly brought to the attention of all colleagues and is also an integral part of our personnel handbook.
A second, and very important, part of our data security is that we store as little sensitive data as possible (privacy by design). We have an advanced rights system, which means that only authorized personnel of a certain level can access certain data.
In addition to the fact that we store as little data as possible, we also strive to achieve the best security of our systems. For this, work together with professional data security companies. In addition to the regular checks by our own technical department, we regularly conduct so-called penetration tests. We also have standard control processes for the use of new software. This ensures that, in between penetration tests, only secure software is used.

When contacting

If you contact us via our website, we will ask you for your e-mail address. We only use this information to contact you after your contact request. We save this information for a maximum of 6 months after you have sent the contact form to us.

Want to view or delete your data?

Do you want to know more about how Xpartners handles your data or do you want us to delete your data? Then feel free to contact us. You can e-mail us at [email protected].